It seems that Conservative chairman Eric Pickles is now more famous than a lot of his party's MPs with a host of public appearances and this morning he added Spotify to the list. In a new advert which will start during the free songs the service provides Pickles will address the primarily young audience and highlight the innumerate failures that a Labour government has made us suffer from over the last 11 years.
Like many attempts by politicians to address such a fickle audience the advert has unsurprisingly been criticised for being excessively 'cheesy' and any self-respecting person would no doubt agree the 45 seconds are cringeworthy.
Nevertheless the importance of using the internet cannot be underestimated and it is certainly understandable that the party wants to broaden its base in the months before a general election. In fact, that the advert is so 'bad' is almost part of its charm and means that it has gained undue press coverage and will certainly be remembered for some time yet.
Furthermore, Pickles has proved himself as an asset to the party through his various appearances and his instantly recognisable voice and personality is something the Tory party should certainly think about using in the future.
By the way you can listen to the advert here courtesy of Paul Waugh.
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